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An engaging fireside chat about marketing, branding, and the critical importance of having a great product, featuring insights from Gary Vee and Poppi founder Allison Ellsworth on how to build a brand that resonates with consumers.
Steven and Allison Ellsworth transform their apple cider vinegar home brew into Poppy, a prebiotic soda sensation that sold to Pepsi for nearly $2 billion in just five years, revolutionizing the soda category through creative branding, strategic positioning, and viral marketing.